▪ Critical Media Theory 101

「 3D Visual Short Film 」

2023.Dec | Created with Unreal Engine.

Artist Statement:

I am a factory, a manufacturer, a maker, and a tool.

This body of work is a product; you are a consumer.

As I meticulously craft these exquisite and captivating scenes, I find myself reflecting on my role as a digital creator. Tasked with producing digital spectacles that engage and mesmerize, I am also keenly aware of my responsibility as an artist to offer a space for contemplation. In the creation of this spectacle, my intent is to evoke a temporary suspension of passive consumption. I urge you, the viewer, to participate in a reflective engagement that transcends the superficial allure of visual pleasure. Through the deliberate deployment of "instant theories," this work prompts a momentary departure from the hyperreal landscape, creating an environment where critical thinking becomes an integral part of your interaction with the digital spectacle.